Effective Linking – Are We There Yet?

Remember how the kids (or when you were a kid) asked that annoying question right as you pulled out of the driveway? Nothing wrong with that. Everyone wants instant gratification, especially with our ability to deliver using a hyperlink to create digital leverage. I just visited Facebook, read an event invitation then clicked the registration […]

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“Fixing To” Does Not Cut It

I know better. I know how to make technology work. But sometimes even I can’t get it right. So here’s our very first lesson in digital¬†project management. A Tail of Two Paths All project campaigns include two paths. The one followed by the prospects you invite, and the one followed by the creative team. My […]

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