Beware of Bright Shiny Objects!

You’ve identified the goal, targeted the right audience, you even know what they need. Last question, “What do you want them to do!” For many online campaigns this becomes the scene of the accident. Either the link points to the wrong place, (never your home page) or you’ve added a link creating a distraction.¬†After moving […]

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Effective Linking – Are We There Yet?

Remember how the kids (or when you were a kid) asked that annoying question right as you pulled out of the driveway? Nothing wrong with that. Everyone wants instant gratification, especially with our ability to deliver using a hyperlink to create digital leverage. I just visited Facebook, read an event invitation then clicked the registration […]

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