It’s a great question… A great second question. Here are four first questions you should ask that will help you create digital leverage, reduce your technology investment and help you get to a successful solution fast.
- What are your trying to accomplish?
- Who is it for?
- What do they need?
- What do you want them to do?
If you’re having trouble figuring out which social platform to favor, consider these three elements.
Motivation – You need an appropriate reason to reach out. Not just because you need something.
Method – Choose the communication channel they prefer. It’s an Act of #VirtualRespect.
Message – Be Present, be focused. A t-shirt with a “One Size Fits Most” tab fits no one.