While attending the National Speakers Association Blogging PEG yesterday I heard folks ask, what should I blog about? How long should it be? How often should I post?
What I didn’t hear was why. As with most technology topics, the focus was on the details, not the big picture. Understanding why you’re pouring so much time and effort into blogging is the best first step you will ever take as a blogger.
Blogging lives as the connector between customers discovering your organization through social networking and purchased your goods or services.
You might not remember the bellman who effortlessly whisked your luggage from the car to your room, but their effort got you where you wanted to go. Your blog performs a similar, essential function. The blog posts you share from your social platforms link your prospects to your website and on to your sales copy and call to action.
Without a blog, you would have to carry your own bags. Would your prospects do that for you? Carry your own bags. Write posts that target your prospects. Give them just enough to satisfy their need for relevant information. Guide them your valuable sales copy.
Many of the attendees to last nights event had the courage to admit they were new to the world of blogging. Below is a link to a resource to help you get started. My gift to you. I can’t wait to read your new blog!
Blogging is the glue between online discover via social and sales.